MKTG 2010 市場管理 Marketing Management

 

Course Code	MKTG 2010 MKTG2010			科目名稱		Marketing Management 市場管理
教員	Dr. LEUNG Hang Yee  [官方介紹] [學術著作]			學　　分		3學分
課程性質	IBBA major required course			同科其他選擇
Workload	l   非PAPER類HOMEWORK l   TUTORIAL / PRESENTATION l   FINAL EXAM								好重
									重
									平均	1
									輕
									極輕
評價教學內容	#1 都幾有趣，好basic嘅marketing theory。Online Learning，所以parti會用uReply計，堂堂都要答問題。
評價教員教學	#1 人幾nice，上堂都好輕鬆，唔會chur你。教書會有勁多例子跟，仲有片睇。
CUSIS科目資料	Description： This course is devoted to the study of the management of marketing functions, the analysis of external forces affecting marketing decision making, the implementation and control of marketing activities, and an examination of the global impact of marketing. Course objectives include the development of students’ understanding of the fundamental concepts underlying the selection and assessment of markets and the development and delivery of products, an investigation of the role and contribution of marketing to the conduct of successful business operation and to society, and to develop student abilities in identifying marketing opportunities and viable marketing strategies.   Learning Outcome： 1.  able to design and conduct marketing research to identify opportunities 2.  able to formulate the appropriate marketing strategies in the current competitive environment 3.  develop skills to work effectively in teams 4.  improve communication skills in both written and oral marketing presentations 5.  develop the competence for an insightful and knowledgeable marketer
其他資料	2020Sem1：學位 70|註冊 70|剩餘 0 2020Sem1：學位 70|註冊 69|剩餘 1 2020Sem1：學位 70|註冊 70|剩餘 0
同學推薦	高度推薦		推薦		1	有保留		極有保留