MKTG 2010 市場管理 Marketing Management

Course Code	MKTG 2010 MKTG2010			科目名稱		Marketing Management 市場管理
教員	Dr. LEE Kenneth Justin [官方介紹] [學術著作]			學　　分		3學分
課程性質	ibba pacc 必修			同科其他選擇
Workload	l   PAPER l   非PAPER類HOMEWORK l   TUTORIAL / PRESENTATION l   MIDTERM l   FINAL EXAM								好重	2
									重
									平均
									輕
									極輕
評價教學內容	#1 a.分組名單佢要你creative，整做立體/好花心思既野黎做自我介紹＋present個立體namelist，佳作示範要影個人相＋P圖P落卡通上 b.要剪一條片介紹自己組既product/service c.要額外參加一個seminar＋forum （10%) d.present要唱歌跳舞，要比到surprise佢，冇咩instruction比你 e.額外做4次（各半個鐘）studies 加bonus分 f.midterm內容一定要睇書，淨睇ppt會miss左好多野 #2 好似冇乜點教過嘢⋯⋯
評價教員教學	#1 Workload極大 分好組要人整手工俾佢 presentation 又要狂拍片/跳舞/唱歌
CUSIS科目資料	Description： This course is devoted to the study of the management of marketing functions, the analysis of external forces affecting marketing decision making, the implementation and control of marketing activities, and an examination of the global impact of marketing. Course objectives include the development of students’ understanding of the fundamental concepts underlying the selection and assessment of markets and the development and delivery of products, an investigation of the role and contribution of marketing to the conduct of successful business operation and to society, and to develop student abilities in identifying marketing opportunities and viable marketing strategies. Learning Outcome： 1. able to design and conduct marketing research to identify opportunities 2. able to formulate the appropriate marketing strategies in the current competitive environment 3. develop skills to work effectively in teams 4. improve communication skills in both written and oral marketing presentations 5. develop the competence for an insightful and knowledgeable marketer
其他資料	2017Sem1：學位 70|註冊 69|剩餘 1 2017Sem1：學位 70|註冊 69|剩餘 1 2017Sem1：學位 70|註冊 68|剩餘 2 2017Sem2：學位 70|註冊 69|剩餘 1 2017Sem2：學位 70|註冊 70|剩餘 0 2018Sem1：學位 70|註冊 70|剩餘 0 2018Sem1：學位 70|註冊 70|剩餘 0 2018Sem1：學位 70|註冊 57|剩餘 13 2018Sem2：學位 70|註冊 36|剩餘 34 2018Sem2：學位 70|註冊 38|剩餘 32 2018Sem2：學位 70|註冊 45|剩餘 25 2021Sem2：學位 70|註冊 66|剩餘 4 2021Sem2：學位 70|註冊 56|剩餘 14
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