COMM 3810 企業傳播與聲譽管理 Corp Comm & Reputation Mgt

Course Code	COMM 3810			科目名稱		Corp Comm & Reputation Mgt 企業傳播與聲譽管理
教員	Professor LEE Kaman [官方介紹] [學術著作]			學　　分		3學分
課程性質				同科其他選擇
Workload	l   非PAPER類HOMEWORK l   TUTORIAL / PRESENTATION								好重
									重
									平均	1
									輕
									極輕
評價教學內容	#1 經常用case study 去教學 幾fun, 上堂好interactive, kaman 會同大家一齊討論。計20% participation, contribute idea 好重要, 如果唔中意講嘢, 怕答問題會蝕底
評價教員教學	#1 幾nice, 講書唔悶
CUSIS科目資料	Description： This course seeks to expand and improve students’ understanding of corporate communication and show how (1) reputation is one of the most important assets to organizations; (2) corporate communication is strategic in nature; and (3) corporate communication is used to establish and manage organizational reputation. To reach these goals, students will examine a variety of cases and readings that will help them understand how corporate communication relates to reputation management in an organization at normalcy and in crisis. The course will start with familiarizing students with the basic concepts and principles of corporate communication. A particular emphasis is placed on understanding corporate communication in various organizational settings including multinational corporations, NGOs, and governmental institutions. Learning Outcome： By the conclusion of the course, students should have developed a deeper understanding and enhanced appreciation of corporate communication and reputation management concepts that could be brought to integrate in their daily practices. In particular, the students are expected to have attained the following knowledge by the end of the course: - A solid theoretical and practical base for studying and analyzing corporate communication phenomena in reputation management. - Application of theoretical and practical skills to convey effective messages in managing reputation in local and international corporate communication contexts. - Analytical thinking to dissect corporate communication situations that threaten an organization’s reputation and to identify appropriate strategies and tactics. - Professional ethics and two-way communication paradigm conducive to communicating messages to various publics. - Commitment and passion towards professional development, intellectual curiosity and life-long learning. - Effective social skills conductive to work setting.
其他資料	2018Sem1：學位 30|註冊 26|剩餘 4
同學推薦	高度推薦		推薦		1	有保留		極有保留