MKTG 2010 市場管理 Marketing Management

Course Code	MKTG 2010 MKTG2010			科目名稱		Marketing Management 市場管理
教員	Professor FAN Tingting [官方介紹] [學術著作]			學　　分		3學分
課程性質	ibba pacc 必修			同科其他選擇
Workload	l   MIDTERM l   FINAL EXAM								好重
									重	1
									平均
									輕
									極輕
評價教學內容	#1 -  use interesting and daily examples to explain marketing trends and phenomena (e.g. PXXXHXB) -  content is a bit too much for one lecture -  u need to attend EVERY lesson as some contents are only in her PPT / delivered verbally -  one presentation required (about a new product), well-instructed, she will meet every group for comment and evaluation
評價教員教學	#1 -  speaking speed and accent is okay, u can understand well even ur English is not good -  sometimes 風趣幽默 -  emphasize in-class participation -  有心教!
CUSIS科目資料	Description： This course is devoted to the study of the management of marketing functions, the analysis of external forces affecting marketing decision making, the implementation and control of marketing activities, and an examination of the global impact of marketing. Course objectives include the development of students’ understanding of the fundamental concepts underlying the selection and assessment of markets and the development and delivery of products, an investigation of the role and contribution of marketing to the conduct of successful business operation and to society, and to develop student abilities in identifying marketing opportunities and viable marketing strategies.   Learning Outcome： 1. able to design and conduct marketing research to identify opportunities 2. able to formulate the appropriate marketing strategies in the current competitive environment 3. develop skills to work effectively in teams 4. improve communication skills in both written and oral marketing presentations 5. develop the competence for an insightful and knowledgeable marketer
其他資料
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